Nelson Santos Machado, Darlan José Roman, Renata Ziger, Fabiana Ficagna >FULL TEXT ARTICLE (PDF)
The general objective of this study was the application of the Strategic Planning Methodology in seven preincubated enterprises in the Technological Innovation Center (TIC) of Unoesc Chapecó, SC. The specific aims were: to prepare the strategic planning for the seven enterprises linked to Pre-incubator of the TIC from Unoesc Chapecó; to adjust the methodology to the characteristics and needs of young enterprises; to apply the methodology as a learning process and complement it with consultancies that enable to figure strategies and endow the enterprises with conditions to take advantage of them; to evaluate critically the adequacy of the methodology applied to the characteristics of the preincubated enterprises; and to propose improvements in the methodology, aiming to further broaden its applicability in small and medium-sized businesses. The methodological procedures followed qualitative approach with the multiple case study design and with the research-action method, which makes the collection processes and data analysis simultaneous. The results indicate that the methodology was appropriate to be applied to young enterprises simultaneously and collectively, for encouraging the participation, integration, high learning and the formation of collaborative network, and for attaching the process of strategies formulation to the consulting one, which focuses on the strategic management. This way, it is possible to assert that the outlined objectives were fully achieved.
ARTICLE INFOKey words: Strategic planning. Strategic management. Micro and small businesses. Startups. Article history: Received (13.05.2016); Revised (12.01.2017); Accepted (10.03.2017) Number of downloads: