International Journal of Industrial Engineering and Management
Volume 1, Issue 3, September 2010, PP 97-103

Modeling Concepts for Choice Navigation of Mass Customized Solutions

Mikko Heiskala, Juha Tiihonen, Matti Sievänen, Kaija-Stiina Paloheimo


Customers want individualized solutions regardless of whether the solutions comprise products, services, or any combination of them. Choice navigation support is a key capability for a company offering such mass customized solutions. We seek to identify modelling concepts for supporting choice navigation. Our findings draw from our case experiences in seven companies and scientific literature. We propose concepts such as bundles, explicit customer needs and characteristics affecting determination of the optimal solution, and high-level service co-creation process. These concepts partly extend physical product configuration conceptual models, providing a good basis for improving choice navigation support for solutions.


Key words: Mass Customization, Services, Modelling
Article history: Received (25.07.2010); Revised (27.09.2010); Accepted (03.10.2010)
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